Dating for Love
About Dating For Love

Your secret weapon in breaking past patterns, building sustainable attraction, and reaching your true potential in love.

Since 2016 we've helped singles find and cultivate the kind of relationship that's actually built to last.

We're a small Australian coaching practice, husband-and-wife founded, with a single focus: helping people who are genuinely dating for love stop running the same patterns and start building something secure. No pickup tactics, no game-playing, no false masks - just the dating and relationship skills most of us were never taught.

What are you dating for?

People date for a whole range of reasons.

Some date for fun. Others for validation. A few are still working out what they're even looking for. And then there are the people we built this practice for - the ones who are genuinely dating for love. People like you, looking for someone special to share the next chapters of life with.

  • You want a real, long-term, committed relationship - not another situationship.
  • You're tired of dating advice that sounds like a sales funnel.
  • You're ready to refine your strategy and show your best self to potential partners.
  • You'd rather build sustainable attraction than perform a version of yourself that won't last.

If that's you, you're in the right place. Here's how we can help.

Since 2016

We've been quietly helping singles find love and helping couples make it last.

Our approach is built on authentic action, real relationship skills, and the kind of attraction that holds up after the dopamine fades. Contrary to most of the dating-coach industry, you won't find pickup tactics or alpha-male nonsense here. Our philosophy is simple: if you want a satisfying relationship, you have to begin as you wish to continue - without playing games or wearing a false mask.

Jiveny
Joe
Co-founders, Dating For Love
As featured on

A practice the press has actually paid attention to.

  • ABC News
  • The Guardian
  • Body + Soul
  • Mamamia
  • The New Daily
  • 9Honey
  • Stellar Magazine
  • SBS
Meet the team

A small team. Real coaches. The same people who pick up the phone when you book.

Four people, two countries, one practice. Every coaching session is held by a real human being who has done the work themselves before they ever asked you to.

Co-founder & Head Coach

Jiveny Blair-West

Jiveny founded Dating For Love in 2016, shortly after meeting her now-husband Joe, because she'd finally overcome her own dating struggles and wanted to help others do the same. As a coach, her goal is to give you the tools to build strong, lasting connections without sacrificing your authenticity in the process. Co-author of "How to Make the Biggest Decision of Your Life" with her psychiatrist father.

Co-founder & Coach for Men

Joe Oppenheimer

Joe has been passionate about relationships since putting a bride and groom on his Year 2 vision board. Relationships didn't always come easy - he's had his fair share of awkward moments and dating fails. That fuelled the work; he eventually trained at the Relationship Coaching Institute and joined forces with Jiveny to build Dating For Love. He coaches the men's side of the practice, with a focus on the practical mechanics most men were never taught.

Senior Coach for Women

Sheridan Letchford

Sheridan knows what it's like to be single for years and quietly wonder if love is ever going to happen. At 31, after a decade single, she was starting to lose hope. Working with Jiveny was the turning point - she met her now-husband Chris soon after, and they've since built a life and a daughter together. In 2018 she trained as a life coach and continued her studies in relationship counselling. Her goal as a coach: help you feel hopeful again and give you the tools to attract the right partner.

Admin Assistant & Customer Service

Rosette Magallanes

Rosette is the person who actually answers your email. What excites her most about the role is the opportunity to guide clients on their journey to love - whether that's designing eye-catching graphics, running customer service, or making sure your onboarding is smooth. The team behind the team.

Together

We help singles become couples, and couples build the secure relationship of their dreams.

In the modern era, people seem to have lost faith in relationships, yet long for one more than ever. We understand the paradox - relationships can be either our biggest source of happiness (if we get it right) or our biggest source of misery (if we get it wrong).

Most people have bought into the fairytale that good love will just happen to us when the time is right. And when it doesn't happen on schedule, we start beating ourselves up and wondering what's wrong with me. The truth is, love is not enough on its own. Getting the love you want requires effort and thoughtfulness.

By supporting people to develop dating and relationship skills, we've watched clients build relationships that are fun, meaningful, and secure - over and over again. What's even better is the ripple effect. Relationship skills are life skills. They help us connect, find belonging, and lead with habits that the people around us tend to follow.

Our approach

Sustainable attraction, distilled into four archetypes you can actually use.

Since 2016 we've watched the same key relationship skills and habits show up in every healthy partnership our clients have built. We've distilled them into the four Dating For Love archetypes.

Each archetype reflects a key element of a healthy relationship - safe, effective, warm, and sexy. They're designed to help you identify and develop the dating and relationship skills you need, and communicate those skills to a potential partner while you're getting to know them.

Our framework helps you get clear on what you actually bring to a relationship - the good and the bad - and where to put your energy first to build a relationship from a place of mutual respect and love.

Take the QuizFind your archetype in 2 minutes. Free, no email gate.
Real client transformations

Different stories. Same shift. The relationship that finally felt different from all the others.

I'm now married to the man of my dreams - which is huge, because I didn't think it was truly possible to find this kind of relationship.

Before working with Jiveny I had just come out of a 6-year relationship and was realising I didn't want to repeat the same mistakes. I experienced a major shift in my dating behaviour - I was much more able to identify partners that weren't suitable and avoid them, as well as understand how to navigate dating better. Best of all, this journey led me to a healthy, fulfilling relationship where I feel a new awareness and confidence.

LaurenAge 33
I was shy, defeatist, and lacked direction. I never imagined how much things could change.

Thanks to our sessions, I learned how to step out of my comfort zone and build confidence in social settings. I also found the courage to pursue a crush, and it has turned out to be reciprocated. I'm now in a secure, committed relationship with an incredible woman I met through trivia night at my cricket club. For the first time, I've been able to fully be myself.

BenAge 28
I have since found a lifelong partner who I have started a family with.

Before working with Jiveny I had experienced a handful of serious relationships that I'd mostly sabotaged. The work we did together was ground-breaking. I was finally able to get to the bottom of the whys and hows behind my failed relationships. Applying what I learned in the early stages of this new relationship really helped us progress in a much healthier way.

AishaAge 36
How we can help you on your journey to love

Three ways in. Pick the one that matches where you are right now.

Step 01

Uncover your dating blind spots

Take the 2-minute Attraction Archetype quiz. Knowing your archetype reveals your strengths and your pitfalls - and the closer you can get to understanding modern dating dynamics, the better your odds of finding the right partner.

Take the Quiz
Step 02

Online coaching programs

Self-paced programs designed to support you in attracting and building an extraordinary relationship. Learn how to date for love and build sustainable attraction as you navigate modern dating with more clarity and insight.

Explore Programs
Step 03

1:1 coaching (the VIP experience)

Work directly with one of our coaches. Build a healthy dating mindset, gain a deeper understanding of the blind spots and barriers holding you back, and get personal support along your journey to great love.

Get Coaching
Ready when you are

A great relationship is worth it.

If you're genuinely dating for love and you're done with the patterns that have been quietly costing you years, we're here. Book a free call and we'll work out together where to start.