You’re curious, you’re keen, and you’re ready to step up your dating game on your search for love.

If you’re wondering if dating and attraction coaching is the right match for you, then read on, let's figure this out together...

Dating, Relationship & Love Coaching
For Men

Wish you had someone else you could talk to about all this stuff? Someone who could help you break bad habits and make the right moves?


Wonder if you will ever find a quality partner to share the next phase of your life with?


Struggle to get repeat dates with the women you are actually interested in?


Feel confused and overwhelmed by the modern dating scene?


Find yourself holding back and missing opportunities to engage with women?


Do you...

I'm ready for a dating coach

You’re ready to do whatever it takes to move past the blocks keeping you from the relationship you really want.

You’re eager to not only understand the foundations of a strong, healthy relationship, but to learn how to create one for yourself.

You’re ready to feel more confident around women so you can connect with them on a deeper level.

You feel like you’re always being overlooked or turned down in the dating scene, and are ready to be seen for who you truly are.

If any of these sound familiar, it might be time to level up and get yourself an online dating coach for men. 

I can help you unlock your hidden advantages as you navigate the modern dating scene.


kelvin, 27  |  accountant

Some people might consider the idea of a dating coach to be ‘lame,’ but the truth is that the majority of men out there are quite clueless when it comes to dating. I know this because I was one of those men.

While you may eventually learn how to date well through trial and error, working with Joe can greatly expedite the process.

Working with Joe makes me feel like I am able to take manageable steps towards my goals of becoming socially confident and taking control of my dating life.

results that go far beyond dating...

What if you could learn how to confidently navigate the dating world and attract the kind of woman you truly desire?

Passionate, secure and rewarding relationships start with understanding yourself - and women - on a deeper level. That’s where I come in. 

As your online dating, attraction and relationship coach, we can work together to identify, understand, and overcome the blocks and barriers that are holding you back from good love. 

Don’t trust your mates’ anecdotes and outdated dating advice. Get a fresh perspective and honest insight, from an experienced relationship coach for men. 

Coaching isn’t just a friendly chat (although it can sometimes feel like it). You’ll get actionable strategies to upgrade your dating life and expand your options when it comes to finding a lasting relationship.

It’s time to maximise your potential to attract your ideal partner and create a lasting, committed relationship.

Dating and relationships can be messy and confusing. But disappointment, heartache and uncertainty should not be the norm in our relationships.

Sometimes, it feels like finding a loving, committed partner is an unattainable goal. 

Apply for 1:1 coaching here

It's time to get the love you really want!

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VIP 1:1 relationship coaching packages for men 

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The Winning Hand Online course

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Join The Slow Dating Movement

Choose your own adventure:

arpan, 38 | finance executive

After achieving many of my career goals, I started to really feel the absence of a life partner and how my life could be more fun and lively if I had someone special to share it with.

Joe is kind and genuine – that’s why I started doing coaching with him. I’ve learned a lot from him and think he is a fantastic coach. He is genuinely interested in helping me, and good at understanding the kinds of feelings I'm going through.

I've learned a lot from Joe and think he's a fantastic coach!

results that go far beyond dating...

We work with people who are ready to date for love. People date for so many reasons - validation, excitement, sex, boredom - but dating for love… that’s when the work really begins.

Together, we can unpack what's been missing from your dating strategy, transform your approach, and help you get to the next level in your relationships. 

I have years of coaching experience and a toolkit of coaching skills that I bring to every session. I also bring an outside perspective and real-life experience to whatever challenge you’re facing.

Women and men have both spent their lives being sold a story of love through fairytales, rom-coms and our favourite TV shows. But the roles we’ve been taught to play - the daring action hero or the unattainable prince - often don’t translate to lasting connections and sustainable attraction in the real world.

Let’s work together to identify your relationship strategy, see where you're going wrong, and adapt your approach to dating in a way that feels easy and empowering.

Hey, I'm Joe, and I work with my wife Jiveny Blair-West to help people get past what is holding them back from great relationships.

Meet Your Coach

Apply for 1:1 coaching here

william, 34 | engineer

Before working with Joe I was unsure of myself, as I was starting out on my dating journey and feeling a bit overwhelmed given my lack of experience in this area. Diving in the deep end was essentially what I’d done, but without any real method to what I was doing I couldn’t tell if I was moving forwards or backwards.

I found our work together insightful by being able to get a different perspective on my experiences, and being able to develop a constructive way forward and draw from the experience of someone else.

Since working together I’ve become better at handling and reflecting on the ups and downs, as well as having a better approach to this whole dating thing.

results that go far beyond dating...

Relationship growth (support for couples already in long-term relationships)

Support for people in new relationships

Improving your social skills and expanding your friendship network

Understanding women and how to connect on a deeper level

Creating the foundations for a healthy relationship

Implementing healthy boundaries

Creating sustainable attraction dynamics (cultivating chemistry)

Overcoming toxic relationship patterns

Making the most of offline dating opportunities

Improving your online dating profile

Examples of the sorts of topics I cover with my clients:

sam, 27 | project manager

I did not have good relationship modelling from my parents, which Joe has helped me understand. He's given me a healthier framework that I can use to assess future potential partners.

Without having done this work, I can guarantee that I would still be making the same mistakes. It's a challenge but I now believe that something better is waiting for me.

Before working with Joe, I was always pursuing women that made me feel crazy and led to toxic relationships

results that go far beyond dating...

learn more

Learn the skills to get the love you want & attract and sustain a healthy, passionate long-term relationship 

Love is the ultimate gamble, but success in dating - much like success in poker - doesn’t just rely on luck. Any great poker player knows how to craft a winning strategy using whatever hand they’ve been dealt.

The Winning Hand is a dating and relationship course for men that teaches you the key attractive traits women are looking for in a relationship, and how you can cultivate these skills within yourself. 

No underhanded tactics, just a tried and tested dating strategy.
It's time to up-level your dating game and win big in your love life.

Transform the cards you've been dealt into the Winning Hand

The Winning Hand™️

FAST TRACK YOUR dating success WITH

A Dating & Relationship Course For Men

APPLY For 1:1 coaching here

Let's Work Together

Ready for good love?

quiz for women

quiz for women

quiz for men

quiz for men

Understanding your primary attraction archetype reveals your super powers and your shadow sides. It takes you closer to truly understanding modern dating dynamics, improving your relationship skills, and expanding your opportunities to find a great partner.

Take our quiz to get your full report and recommendations...

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