Dating for Love
A family together in a field at sunset
THE FAMILY MAN

Become the man she’s been looking for.

If you're tired of the swipe-and-hope routine, the late-night doomscroll, and the quiet suspicion that you're running out of road - this is the program that changes things.

The next live round is coming in 2027.

Join the waitlist to get notified when enrolments open.

REAL STORIES

Men who did the work.

“I’ve since met a gorgeous woman who I can genuinely see a great future with. We’re now in a committed relationship and I enjoy spending time with her.”

I found working with Joe insightful as it enabled me to get a different perspective on my experiences and develop a more constructive way forward. Before doing this work, I was constantly diving into the deep end, without any real method to what I was doing and I couldn’t tell if I was moving forwards or backwards.

The archetypes provided a helpful frame of reference that allowed me to better understand myself and the people I was dating. It also highlighted some of the unconstructive traits and behaviours I was unconsciously contributing. Now I have a much greater awareness of relationships and feel more confident in myself and my interpretation of other people’s character.

~ Ash, 39

“I've gone from feeling lost to experiencing the kind of love story I'd always dreamed of.”

When I first started coaching with Joe, I was shy, defeatist, and lacked direction in dating. I never imagined how much things could change. Thanks to our sessions, I learned how to step out of my comfort zone and build confidence in social settings. I also found the courage to pursue a crush, and it has turned out to be reciprocated.

Fast forward to today: I’m engaged to an incredible woman I met through a trivia night at my cricket club. She’s everything I’ve ever wanted - intelligent, kind, and effortlessly stunning. For the first time, I’ve been able to fully be myself in a relationship, sharing openly and feeling truly seen.

~ Ben, 28

“Life's pretty great and I'm dating a woman I'm really into right now. It feels supportive and deep as well as fun and silly.”

When I first reached out to Joe, I was recovering from a recent breakup and navigating a sort of mid-life crisis around my sense of purpose. In the past I'd had lots of short relationships and hookups as I struggled with neediness, keeping the relationship fun, being monogamous and feeling secure and worthy of a relationship. Learning about the archetypes really opened my eyes to my dating strategy and what needed to change to serve my mission for lasting romance.

~ Patrick, 37

“It's been a journey to get here, but I've since met an amazing woman. We're now engaged and I couldn't be happier.”

Before doing this work I was struggling to meet the right women - I'd been out of the scene for a while and when I did start dating, I was confronted with flakiness and disappointment. Looking back, I can see how I struggled to be direct and was spending too much time trying to convince the wrong women it would be a good idea to date.

Through coaching I became more aware of my blind spots and learned to communicate clearly even if it means rocking the boat. I'm less of a workaholic now, more proactive in meeting new people, and engaged to an amazing woman!

~ Luke, 41
PERSONALISED 1:1 COACHING

Don't want to wait?

Start working towards the relationship you want with personalised support from Joe. Our 1:1 coaching programs help you understand your dating patterns, build confidence and put what you learn into practice.